Elevise is a pre-launch startup in the business insurance space. The identity was crafted to represent the company's personality of a friend and joker. The first and last letters (‘e’) face each other to impersonate a conversation between both parties. The distinct color purple was chosen for its symbolism of wisdom, independence, and ambition. The freestanding 'ele' character enables the brand identity design to quickly turn into an icon that is as lovable as it is scalable.