Legacy Classic Trucks are bespoke restored power wagons - just ask Jay Leno; he knows. A grizzly bear was chosen for the mark to symbolize power, strength, and knowledge. The mark represents the core values of durability, strength, and American heritage. The gray gradient is used to resemble a strong steel-like quality. The negative space within the bear creates lightning bolts to emphasize the 'absurdly powerful experiences' while using the product.