Jessie Lynn Design
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Luminora

Naming   |   Identity   |   Branding

luminora™ creates high quality sun-protective clothing for women who value freedom. Freedom to love. Freedom to choose. Freedom to be their authentic selves. We believe the sun is not to be feared, but is a force of nature and a gift to be thoughtfully embraced. luminoraT™ is sun-protective apparel elevated.

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 The eye within the logotype symbolizes protection over mankind and 'the all-seeing-eye.' The golden rays surrounding it symbolize the sun ie: spreading protection from the inside out, which is what luminora is all about: protecting your skin so you can enjoy your moments in the sun. The colors of luminora represent the tropical waters, sun and sand. 

The eye within the logotype symbolizes protection over mankind and 'the all-seeing-eye.' The golden rays surrounding it symbolize the sun ie: spreading protection from the inside out, which is what luminora is all about: protecting your skin so you can enjoy your moments in the sun. The colors of luminora represent the tropical waters, sun and sand. 

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