Mister Maginsky is the brand, he is the voice, the character, and the inspiration. The logo is a reflection of him. A person’s signature shows their personality, this logo does just that – it is bold, calculated, legible and free-flowing. It is a signature written to be read. The thickness of the stroke signifies his bold confidence. Stylized as if it were dipped and signed in fresh ink portrays the importance of craft and authenticity within the brand. MM turns into a brand symbol.